I’m baaaaaack!!! While persuaded to take a much needed escape to the beach with my best friend, Algy, the seed for an idea was planted. Beaches are great places to revitalize one’s spirits and to re-awaken the creative process. In particular, I found a BBW friendly, inexpensive beach resort in an area I hadn’t yet discovered-Ocean Isle Beach, NC.
I began to think about what makes Plus Size Plum unique. We pride ourselves on personalized customer service, great selection, quick delivery and upscale packaging. I reflected on my yearnings for a high fashion look and for something sexy to fit my plus size shape. Back in my 20s, I would mix pieces from my wardrobe with lingerie like a charmeuse camisole culled from the Missy lingerie department and pair it with Perry Ellis gauchos and shawl as shown here from my 25th birthday.
Some styles are classic.
While watching the Janice Dickinson Modeling Agency, I become incensed by her bigoted attitude towards plus models, especially when the sweet Mia Amber (Plus Model Magazine) tried to quell Janice’s anger with a hug and was nastily rebuked with a “Well, I don’t love you….. Plus sizes are not high fashion”. I beg to differ. Why did Ralph Lauren, Bradley Bayou, Ellen Tracy, Michael Kors, Eileen Fisher, Karen Kane all make plus sizes? Tim Gunn of “Project Runway”, considered a 21st century fashion guru, is promoting plus sizes, as Creative Director of Liz Claiborne. Any designer with a willingness to perfect proper fit and to effectively market to plus sizes will be rewarded with a loyal clientele. After years of being treated like the unwanted stepsister by retailers, we demand to be treated like the fashion savvy women we are.
Mr. Blackwell, whom I’ve had the pleasure of knowing, died recently. His best dressed list was publicized worldwide for 40 years. His acerbic wit and appreciation for fine design made him a fashion icon. Few people know that Mr. Blackwell was the “first designer to make his line available to plus sizes.” I met Mr. Blackwell at a rooftop fashion show for the Forgotten Woman (a better plus size boutique chain) and he literally chased me down a hallway to tell me how beautiful my cocoon dress was. Later, he invited me to his offices to show me his collection of “half-size” dresses, the precursor to women’s sizes. He wanted me to work for him, but I was determined to remain an independent sales rep. I will always remember how proud he was to support plus sizes. If Mr. Blackwell were still alive, I am certain he would have some spectacular alliteration to combat Dickinson’s unrepentant fatophobic, intolerance for plus sizes.
I always believed in the versatility of lingerie as evidenced by Dolce and Gabanna, Versace, and other high-fashion designers today. Corsets and babydolls transform basic pieces into a chic, very sexy look. Our customers were responding to our suggestions so I knew I wanted to create a piece that would transition from club-wear/evening-wear to the bedroom for a sexy adventure.
My wish list:
- Low cut and sexy.
- Fabric with a silky hand and stretchy.
- Able to accommodate up to a DDD with shelf-bra. (I have a lot of busty customers).
- Babydoll style streamlined to eliminate the maternity look.
- Putting fullness and draping where it’s needed.
- Matching sexy thong to enhance a beautiful booty.
- Reasonably priced with a double duty purpose- to wear in or out of the bedroom.
- Made in America- a way in which we can all contribute to our volatile economy.
When I came back to town, I called an old friend, Paula Gallemore, from my years in Los Angeles in the garment business. As plus size women we shared the same passion for high fashion. We were like full-figured Betties trying to be Veronicas in the size zero LA landscape. Paula was the designer and I was the sales rep, but more than that- we were dear friends. Over the years and miles away, we had drifted apart. The day I called Paula, it was as my friend, Max says, a moment when “Time stood still”. As we age, we realize true friends endure and so it has been a true joy to have given birth to Plus Size Plum’s signature piece with my good friend, Paula who lives life with grace, courage, and true talent. And, thus began our mission to serve up plum perfection to our customers.

Easily transitions from lingerie to eveningwear… SEXY!
Our signature piece is a labor of love. Plus Size Plum’s debut babydoll is what I call “provocative sophistication“. Value, versatility and beauty, tailored to compliment plus size curves - the one piece you pack for a romantic weekend rendezvous. You can pair it with your black pants and a shawl for dinner, vamp around the bedroom for dessert.
As the finished piece got closer to reality, a photo shoot became top priority. I wanted to create the perfect setting for a romantic evening. My friend, Lauren suggested a “fantasy set” including chocolate covered strawberries, champagne, and roses. We went with the idea, and began the daunting task of setting up the photo shoot. Our primary focus was how to best showcase our signature babydoll. Our secondary purpose was to demonstrate our “crossover concept”: picking pieces from your lingerie wardrobe and incorporating them into evening-wear. We talk about it on the site and it was time to show our customers how you can achieve these sexy, evening looks. A couple of our customers have heeded our advice, put together their own glamorous looks, and sent us the pictures!
Carmen wearing 4757X-D babydoll with trouser pants…. Hot Mama!

Algy wearing X9503-S corset for a SEXY pirate Halloween costume…aaarrggggg she’s cute!

My husband, Ken spotted our beautiful, brilliant cover girl, Kim at a California Pizza Kitchen. Our other Southern beauty, Jana, is a college student and came through my invaluable assistant, Stephanie.
Our first photoshoot
Make-up artist and friend,
Lauren Vincent of Sandy Winchester Hair Salon, Durham, NC and
Plus Size Plum’s new covergirl, Kim.

Jana gets the full treatment from Lauren.
I met Stephanie, whom I have mentioned in a previous blog post, at a local office supply store. Through fate and a little “fairy dust” she is now employed with Plus Size Plum instead.
Stephanie, she calls me her “fairy Godmother”.
The shoot even had Lauren inspired to “glamify” herself.
This stunning combo of our rhinestone gown and ostrich feather robe is totally Lauren’s taste.

Everything had to be “plum perfect”…. even the props.

A fantasy evening without “sterling roses”?… we think not.
Purple roses from Costco, great value!
Chocolate covered strawberries, designed with a special purple “P” from
Rocky Mountain Chocolate Factory, Durham, NC.
Of course we all ate them after the shoot wrapped!!!

Michal Negrin makes beautiful jewelry. These earrings were perfect!
www.michalnegrin.com is definitely worth a visit.
Kim shows off those gorgeous Michal Negrin earrings.
Looks like Jana’s right at home in front of the camera. I love that red hair.
Kim knows this is serious business.

Jana seemed to be more comfortable in the second outfit,
and even managed to sneak in this smile.

Kim couldn’t keep that serious face for long….
looks like she may need a minute.

We would like to thank Jerry Dillard Photograpy for a wonderful job. You can see more of Jerry’s talent at www.dillardstudios.net. All of the finished pictures from the shoot are now up at www.plussizeplum.com.

I can’t even tell you how stressing it was to get here, but I look at those pictures, these beautiful girls, and my new Plus Size Plum babydoll, and it was all worth it. I am already planning my next signature design, and have been thinking about new colors for the next production of the debut piece.
Happy Thanksgiving!
Love,
Deborah
P.S. I’ll share my turkey secret. I make a mixture of kosher salt, freshly ground pepper, fresh thyme, melted butter and vermouth. Rub inside and out. Create an aluminum foil tent and continually baste with Martini and Rossi Extra Dry Vermouth. Use an entire bottle per turkey.
Start with breast side down (Wolfgang Puck likes to do this, too). The last 1 or 1 1/2 hrs. remove the tent, but keep basting-watch for too much browning. Make your roux, add stock and you have the most beautiful tasting gravy and turkey ever!
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