As a plus size woman, I understand the value of superb fit, superior quality and compelling styles.
I curate the best fashion-forward styles with the sexy glamorous you in mind.
Our site is a celebration of the sweet, sexy plum in all of us.
Our passion is to give our plus size customers a positive, very special retail experience.
It's our mission to support your luscious curves!
Our goal is to provide you with fresh, updated styles, great quality and outstanding service.
We celebrate you, your curves and your limitless potential.
It's a BIG job that only a BIG GIRL can do!
Deborah Friedman helped pioneer the plus-size modeling industry in New York, as one of the first such models photographed by Marco Glaviano. An interest in the film industry prompted a move to Los Angeles where Deborah continued modeling while working as a feature writer for BBW (Big Beautiful Woman Magazine).
Inspired by the growing demand for plus-size clothing, Deborah entered the garment industry as a salesperson representing the Richard Simmons clothing line. This led to a career in sales and merchandising where Deborah often created designs reflecting a fresh, updated perspective. She introduced a plus-size pleat pant design that became a popular bestseller for many manufacturers. The cocoon dress, another of Deborah's bestselling designs, was proclaimed a hit by fashion critic Mr. Blackwell.
While catering to celebrities at Hammacher Schlemmer's chic Rodeo Drive location in Beverly Hills, Deborah achieved the status of top salesperson. She moved on to develop her own catalog marketing firm where she specialized in promoting a variety of products -- from wind-defying umbrellas to health and fitness programs.
Now, Deborah brings us her personal experience, business acumen, and appreciation for quality design and manufacture, to a line of plus-size fashions that will enhance the beautiful plum in all of us.